Clarity that lets you flourish.
Brilliant people deserve brilliant support.
Running a business demands expertise in a hundred things beyond the thing you're brilliant at. Most firms remind you of that gap every time you walk in the door. Floria doesn't pretend to close it for you. We stand beside you and help you cross it, one decision at a time.
No shame. No judgment. No pretending one firm knows everything.
Just genuine partnership, grounded in care.
Your business, our partnership. We’re in this together.
How we help
We are there for the bookkeeping. The strategy. The exit plan. The questions you were afraid to ask. The numbers you haven’t looked at in months. All of it. Without making you feel small for any of it.
The financial groundwork, done right. Bookkeeping, reconciliations, and reports you can actually understand.
Payroll, budgeting, and GAAP-compliant reporting for businesses ready to scale.
Financial leadership without the full-time hire. Forecasting, strategy, and the insight that comes from someone who sees the whole picture.
QuickBooks setup, financial cleanup, audit prep, and project-based support for whatever your business needs right now.
We show up for the whole business, and the person running it
Who we serve.
Small businesses. Nonprofits. Builders. Creators. Anyone doing work that matters, and looking for a financial partner who actually gets it.
Nonprofits & mission-driven organizations
Construction companies & contractors
Creative businesses, makers & independent service providers
Retail
Hospitality
Entrepreneurs and small business owners across Sonoma County
Wherever you're starting from, whether your books are a mess or you need a fractional CFO, we meet you there.
The Transformation We Offer
Every client who works with Floria goes on a journey. Here's where they start, and where they arrive.
Before
After
Overwhelmed
Clear
Ashamed of messy books
Confident
Unsure what question to ask
Supported
Doing it alone
Partnered with a team
